Choose Your Calm Plan
Every kit is built around the same principle — give your dog's brain a job to do, and the anxiety takes care of itself. Pick the tier that matches where you are.
Starter
£29.99 £34.99
The perfect first step
For dogs with mild anxiety or owners who want to try enrichment before going all-in. Two tools, one guide — everything you need to see the difference within a week.
- Snuffle Mat (nose-work foraging)
- Lick Mat (serotonin-releasing calm)
- Calm Start Guide (7-day plan)
- Free UK delivery
- 60-day money-back guarantee
Most Popular
Essential
£49.99 £54.97
The complete anxiety solution
Our most-bought kit. Three enrichment tools working together plus a full 14-day structured programme. This is what most owners need to see a real, lasting change in their dog's behaviour.
- Snuffle Mat
- Lick Mat
- Treat Puzzle (problem-solving calm)
- Full 14-Day Calm Guide
- Free UK delivery
- 60-day money-back guarantee
Premium
£69.99 £84.96
For serious separation anxiety
Adds pheromone collar technology to the Essential kit — clinically shown to reduce stress in dogs during separation. Best for dogs with moderate-to-severe anxiety or those who pace, bark excessively, or self-harm when alone.
- Snuffle Mat
- Lick Mat
- Treat Puzzle
- Dog Calming Pheromone Collar ×3
- Advanced 14-Day Guide
- Free UK delivery
- 60-day money-back guarantee
Best Value
Ultimate
£99.99 £132.94
Everything. For the most anxious dogs.
The full Pawsitive Mind system. Every tool, every guide, plus a calming donut bed and sniffing book — saving you £32.95 versus buying separately. For owners who want to go all-in and solve the problem completely.
- Snuffle Mat
- Lick Mat
- Treat Puzzle
- Dog Calming Pheromone Collar ×3
- Interactive Sniffing Book
- Luxury Calming Donut Bed
- Complete 30-Day Guide
- Free UK delivery
- 60-day money-back guarantee
60-Day Calm Dog Guarantee — if you don't see a real change in your dog's anxiety within 60 days, we'll refund every penny. No questions, no hassle.