Choose Your Plan
Four Kits. One Goal — A Calmer Dog.
Every dog's anxiety is different. Whether you're just starting out or dealing with deep-rooted stress behaviours, there's a Pawsitive Mind kit built for exactly where you are.
Tier 1
Calm Starter Kit
For mild anxiety and first-time enrichment
£29.99 one-time
The essential starting point. One focused enrichment tool that uses your dog's most powerful sense — smell — to produce genuine mental calm. Simple, effective, and proven to work within days.
- Premium Snuffle Mat (Large)
- Step-by-step first-use guidance
- Treat variety recommendations
Tier 2
Calm Essential Kit
For regular anxiety, separation stress, and daily calm
£49.99 one-time
Three clinically selected enrichment tools working together — nose work, endorphin release, and cognitive challenge — to address anxiety from multiple angles at once. The complete daily routine most owners stick with long term.
- Premium Snuffle Mat (Large)
- Textured Lick Mat with suction base
- Multi-stage Treat Puzzle (Level 2)
- Full 14-day progressive session guide
Tier 3
Calm Premium Kit
For persistent anxiety, noise sensitivity, and departure distress
£69.99 one-time
Everything in the Essential Kit, plus a clinically tested pheromone collar that works continuously in the background — 24 hours a day. Two-front approach: active calm through enrichment, passive calm through DAP pheromone science.
- Premium Snuffle Mat (Large)
- Textured Lick Mat with suction base
- Multi-stage Treat Puzzle (Level 2)
- DAP Calming Pheromone Collar (30-day)
- Noise sensitivity and separation anxiety protocols
Tier 4
Calm Ultimate Kit
For severe, multi-trigger, or long-standing anxiety
£99.99 one-time
The most complete anxiety management system we offer. Four enrichment tools, a pheromone collar, a veterinary-endorsed calming supplement, and a 30-day structured programme that tracks measurable change week by week.
- Premium Snuffle Mat (Large)
- Textured Lick Mat with suction base
- Multi-stage Treat Puzzle (Level 2)
- DAP Calming Pheromone Collar (30-day)
- Omega-3 Calming Supplement (30-day supply)
- Weekly behaviour tracking framework